There were many trends in 2020, including whipped coffees, TikTok dancing and making copious amounts sourdough loaf. The entire year was an emotional rollercoaster. It also jolted us into new norms. Many people turned to food as a source of comfort and security in times of chaos.
Our consumer behavior has changed dramatically: 71% of Gopuff customers shop more online in 2020 than the previous year; 68% of Gopuff customers order takeout or delivery more often than usual. We also saw a renewed emphasis in wellness and self care.
We’re moving on to bigger and better things in 2021, but 2020 is over. What 2020 food trends are we seeing in 2021 and 2021? And what new trends can we expect for 2021? Let’s dig in.
Emerging Health and Wellness Trends for Gopuff Orders
Staying healthy and focusing our well-being on the future will be a trend that will continue into 2021. Customers will see healthier options in their carts over the next few months of 2020 and 2021.
OLIPOP is a new alternative to traditional sodas. Customers are flocking to it. The low-sugar fizzy treat, which was launched on Gopuff in December, was the best-selling drink of the month in our Better for You category. Gopuff saw an increase of orders for organic milk and orange juice in the fourth quarter 2020 (more details below).
We’ll also predict hydration and prevention as a trend for the year. People are now looking for ways to hydrate themselves with brands such as Liquid I.V. and More Labs after a turbulent 2020.
Focus on Breakfast Recipes
Remember orange juice and organic milk that we mentioned? We noticed an increase in Gopuff orders of orange juice and organic milk during the first quarter 2020. This is a good sign that it will continue. In 2021, breakfast will be more popular.
People spend a lot of time at home. This means that there is no excuse to skip breakfast. We saw a rise of breakfast food trends in 2020. We think that people will continue to make breakfast fun. You can expect to see unique breakfast sandwiches as well as other savory dishes on the plates for the first meal.
- Cereal, breakfast
Virtual Cooking Classes from Your Favorite Chefs
Food and Wine and RealSimple have highlighted a new trend in virtual cooking that will be sweeping kitchens this year. Remote classes with our favourite chefs will allow at-home cooks to improve their cooking skills and prepare for hosting dinner parties.
Home cooks will want to share the recipes they have learned in virtual cooking classes. From plating like a pro to garnishing meals and drinks with style, home chefs will be looking to take their meals to the next level of Instagram-worthiness. Pinterest reports an increase of 55% in food garnish searches year-over-year and a 105% increase in gourmet food plating search year-over-year.
Delish ‘s crew is anticipating a trend.
Is it possible to make nacho boards? Are pasta boards possible? We believe so based on the data. Pinterest reported a 155% increase in searches for Mexican-charcuterie boards year-over-year, as well as doubling the searches for candy-charcuterie boards. Sign us up!
We’re looking forward to some new trends in deconstructing these meals, including the popular 2020 pancake and breakfast boards as well as your favourite classic charcuterie boards options.
Kombucha with Kick
Gopuff saw a rise in kombucha orders over the second half of 2020. We expect customers to explore ways they can make this bubbly, healthy beverage a part their daily lives.
You can mix kombucha with your favorite liquor, or just enjoy it as a mixer. This versatile drink is expected to become more popular in the coming years.
Basque Burnt Cheesecake
The fluffy, jiggly cheesecake trend for 2017? This is its larger brother, and it has already been named the The New York Times flavor of the year for 2021. This cheesecake has a burned outside and a soft, creamy middle. Basque burnt cheesecake was first created in San Sebastian, Spain, in the 1990s. It is now available in Michelin-starred restaurants, bakeries, and home kitchens around the globe.
This delicious dessert will be dominating your social media and TikTok streams by 2021. Keep an eye out! As novice and professional cooks attempt to perfect the cheesecake’s outside while baking the inside to perfection, there will be plenty of fun failures.
We don’t think everyone will go vegan or vegetarian, but we believe that many customers will opt for more plant-based proteins. Tofu and hemp will appear in more of our favourite recipes. Chickpeas will become a more healthy ingredient that we will incorporate into our diets more often. Chickpea-based pastas and snacks are a great option.